We're outstanding in our field
We’re not afraid to be who we are; small-town people who understand tight-knit communities, the businesses that have survived and thrived because generations of the same family have walked through the same door, and organizations devoted to the people they serve.
Communication and marketing projects (and budgets) are smaller in scale, but in so many ways, more complex. The complexity arises from the close interrelationships between people and the wide variety of roles they play in the life of the community. These are places where identities are lived, not invented. They are places where the customer or patron’s direct experience will make a lie of every false promise.
Yes, we live where the cornfields seem as big as the Great Lakes, and we all grew up thinking John Deere owned the color green. Living in these places and doing the work of helping them thrive isn’t easy, which why we’re proud of being outstanding in our field.
One attribute sets us apart from every marketing and communications firm we’ve encountered; we learned our craft doing it for ourselves in real-time, in a real business with an ever-present sense of urgency. We were the marketing department, the logistics manager, accounting director….everything you can think of that comes along with a small business. We sold products to businesses, or in corporate-speak, we were B2B and had several thousand customers.