How this obsession came to be.

We began our obsession with outsized brands more than fifteen years ago.

We looked for help building an outsized brand even before we knew what one was. We needed sales collateral, email, print, direct mail, web and social media for our office supply company, but we needed every element to work together. We needed a cohesive strategy. What we could find were a few out-of-the-box programs and each one required one or more workarounds so they might somewhat fit together-ish.

Our only choice was to dig in and do it ourselves, so we focused, learned and gained the expertise we needed. With persistence we became practiced, and soon others wanted what we had created. That’s how we eventually became an agency; helping others looking for what we built for ourselves.

Our only choice was to dig in and do it ourselves, so we focused, learned and gained the expertise we needed.

Back then we carefully studied industry leaders and built on their breakthroughs.

We created custom product catalogs with custom item numbers allowing us to precisely track sales, a great tool we learned from the mail order office supply company Quill, which was eventually acquired by Staples. We mastered variable print in catalog runs for both prices and products. We designed sweepstakes (not contests, there’s a BIG difference!) to gather contact information for more marketing outreach. The email campaigns relied on sweeps entries to support catalogs that fed sweeps, and all of it tied together in one unforgettable brand name - Monkeytown. We use those same processes today.

We weren’t chasing the impossible goal of pushing Staples or Quill aside. We were relentlessly focused on driving home our brand value and the superior customer service that inspired extreme loyalty among our customers.