Austin Karr.

Principal

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My role.

Two things make my role at Monkeythis unique.  First, our positions in the agency are fluid.  My title is Principal – Client Relationships and Creative Direction. I have the good fortune of working directly with our clients daily, and I have the opportunity to watch as the creative team weaves magic for our clients. Some days I am directing strategy for a statewide organization and attending lengthy meetings, and others I am editing video that our team captured. We all jump in where necessary.

 

Second, our President, CEO and Founder is my Dad, although you will most likely hear me refer to him as Kurt or Mr. Karr as I have done for many, many years. I love working with my Dad on a daily basis, from 800 miles apart as we like to say.  We have spent years working together in multiple companies and projects and each one builds our relationship and our expertise.

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I have the good fortune of working directly with our clients daily.

My Obsession.

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Curious minds have a tendency to fall down rabbit holes. 

Curious minds have a tendency to fall down rabbit holes.  Frequently, curiosity gets the best of me, and I proceed down a path of exploration with no idea where it might lead.  A few years ago, I fell down a rabbit hole that led me to explore the most interesting new hobby: crocheting.  You may find this to be surprising, but there’s quite a #menwhocrochet on Instagram and I joined the (yarn) fray.

I had been looking for a hobby to keep my hands busy and crocheting fit the bill.  Over a short period, I became obsessed with this new hobby. Someone mentioned that crochet or knitting was meditative for them, and I found this to be true as well.  Most importantly, it filled my need to create.​

After my journey down the rabbit hole, I bought a beginner crochet set on a whim and sat down to learn.  After my first afternoon, I had a twisted yarn square.  (Well, more of a trapezoid, but you get the picture.)  I started picking up a hook every day, joined a local crochet and knitting group, and bought way more yarn than I could store. I explore Instagram hashtags (enter #menwhocrochet) and found other men creating fantastic works of art with yarn.

Curiosity and creativity tossed me down a rabbit hole like a Choose-Your-Own-Adventure novel that led to the perfect obsession for me.