It's all about flexibility.
In broadband roll-out, flexibility IS the strategy. Construction schedules shift with the weather. Snarled supply chains create delays. Plans go sideways. The strategy is to reach the community with consistent, branded content that keeps the community patient when patience is called for, always informed, and excited to buy the new services.
Telling a story of opportunity, deeper connections, and unlimited creativity.
Where legacy systems have the market, high-speed broadband is a concept, not an experience. Dislodging customers from long-standing relationships demands more than promises of speed. Our work is to create a brand matching the community’s vision for the future.
We develop strategies to focus everyone’s attention on better access to education, jobs, entertainment, and economic development. The goal always is to deliver sales support, advertising, and brand development telling a story of opportunity, deeper connections, and unlimited creativity.
Broadband is about delivering opportunity, and an effective brand will be opportunity-focused from day one. The look and feel we create will evoke a feeling of movement, transformation, and a better future for customers, whether the brand is new or reinvigorated from an existing brand.
The website is a core asset - the repository of everything happening in a multi-year, multi-phase construction project that buyers trust enough to leave their legacy provider.
Paid & Organic
Adaptable and responsive with the best reach, social media, both paid and organic, are essential elements of broadband roll-out. Turn up the heat, it’s time to subscribe! Whoa….we encountered a hitch. Social media reaches people every day with the information they need right now.
People like talking with people, especially when they’re buying something big or new.
Sales support is an organized presentation of information consistent with brand standards, providing everyone with a feeling of competence and consistency. Whew! Didn’t know I knew that. Anyway, here’s what all that means. People like talking with people, especially when they’re buying something big or new. But interpersonal communication won’t be effective without planning, care in design, and consistency of look and feel. Add all that up and you get trust.