iVinton.
Outshining the competitors in our community.
Challenge.
iVinton is the fiber-to-the-home brand of our home community; a new, municipally owned fiber system designed to replace entrenched providers offering slow speeds, slow service, but low prices.
It was one hundred twenty-five years ago that Vinton first launched a municipally owned utility. We were chosen to brand iVinton, the new municipally owned fiber-to-the-home system designed to deliver gigabit speeds.
Results.
The competitors were entrenched national brands with deep pockets they used in a campaign of new customer offers delivered through TV, direct mail, and door-to-door campaigns. Our campaigns featured pride in our hometown product that outshined competitors with service from neighbors taking care of neighbors.