Not one, but two giant competitors entering John’s market within two months of each other fueled the “It’s not John’s” brand.

Those new competitors might be shiny-new and they might be giants, but they aren’t the John’s that has stayed open during floods and crippling windstorms while supporting every community event and school activity for 40 years.


Our creative is designed to surround the customer with an immersive experience using digital, outdoor, and in-store communications. Our goals were to keep John’s customers loyal by keeping John’s top of mind, and to move more foot traffic from pump to store where customers will be entertained, surprised, and proud to be customers of the World's one and only John’s.