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Four reasons your school should share more behind-the-scenes content on social media

Public schools have a unique opportunity to use social media as a way to connect with their communities and showcase the great work they're doing. While it's important to share updates and information about events and achievements, there's also value in sharing more behind-the-scenes info on your school's social media accounts.

Here are a few reasons why public schools should consider sharing more behind-the-scenes information on social media:

  1. It helps build transparency and trust. Sharing behind-the-scenes information can help build trust and transparency between your school and your community. By showing your community what goes on behind the scenes, you're giving them a complete picture of your school and what you do. This can help build trust and strengthen your relationship with your community.

  2. It humanizes your school. Sharing behind-the-scenes information can also help humanize your school. By showing the people and personalities behind your school's work, you're giving your community a more personal and human connection to your school. This can help your community feel more invested in your school and work.

  3. It can be engaging and exciting. Behind-the-scenes information can be interesting and engaging for your community, especially if it's something they wouldn't usually see or know about. For example, you might share photos or videos of your school's maintenance staff at work or give your community a behind-the-scenes look at a special event or program. This can help keep your social media channels active and engaging and give your community something to look forward to and engage with.

  4. It can help build a sense of community. Sharing behind-the-scenes information can help develop a sense of community within your district. By showing the people and personalities behind your school, you're creating a more personal and human connection with your community, which can help build a sense of belonging and togetherness.


Here are a few examples of behind-the-scenes information you might consider sharing on your school's social media accounts:

  • Photos or videos of your school's maintenance staff at work

  • Behind-the-scenes looks at special events or programs, such as a school play or science fair

  • Updates from your school's leadership team, such as a principal's blog or video update

  • Photos or videos of your school's classrooms and facilities

  • Interviews with teachers, students, or other school staff


Overall, sharing more behind-the-scenes information on your school's social media accounts can help build transparency, trust, and a sense of community within your district.


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