Updated: Sep 18, 2019
I'll bet that if you walked into a room full of professionals where self-promotion was the key to success and asked them whether it's more challenging to talk about themselves, or a client; nine out of ten would say themselves.
I'll use our line of work as an example. When we are introducing ourselves to a new client, we use a program we call 3-1-1 to get to know them better. The first step is a meeting, which allows us to ask every question that we can think of to get to know the prospect better.
We end up learning not only what customers think, but also what the employees and owners believe as well. Combine that with the knowledge of their goals and what they hope to portray, and we can see endless possibilities for how to achieve those ambitions.
Why is it then, that when it comes to content for ourselves, we can't ever come up with something good enough?
Our project manager tasked both Bobbie and me with homework (can you believe that?) Our assignment? To come up with two pieces of content that we could use on our blog or social media.
So here I sit, 2:00 pm on the fourth day of the workweek, combing through topics in my brain trying to find something - anything - to write.
And don't get me wrong, I know things! Want to know the Pantone color of the year? It's Living Coral. Want to know what the dimensions of a standard Number 10 envelope are? 4 1/8" x 9 1/2". How many Dots Per Inch is standard for web? or print? Or what about the number of cups of coffee I had before going on this tangent?
... See, there's plenty of topics, but they aren't exciting, and I'm sure you don't want to hear about them. Ah - There, that's the problem, isn't it?
We all have this fear of "bragging" about ourselves, of puffing out our chest and tooting our own horns.
It's hard to come up with content because we keep waiting for something bigger, better or more exciting because surely no one would be interested in anything less... but that's where we're wrong.
In 2019, it's pertinent to have a presence online, and in as many forms as possible. Getting hung up on trying to find the better and the best is keeping you back.
The web standard is 72 dpi. For print, it's 300 dpi, and I had 2 cups of coffee today.
So go ahead, get your "brag" on; nothing is too boring.