outsized brand.

BUILDING AN

We create outsized brands by seeing them through the eyes of their most ardent fans and stoking their enthusiasm for sharing the brand with their networks. That’s how we create a new brand space favoring our client no matter where their audience looks for information and affirmation.

Outsized brands have driven growth for our clients in audiology, residential housing development, coordination of work-based learning opportunities for K-12 students, engineering of fiber-optic communications networks, and start-ups for municipal telecommunications utilities.

By constantly reviewing data and adjusting tactics to reach the target market, we maximize effectiveness whether messages are disseminated through print, video, digital or social media. We have made significant investments in advanced technology to post, monitor and engage audiences our clients want to reach through social media. We continue to invest in software to streamline internal processes and improve the speed and efficiency of our work.


 

[411] process and our steps to client success.

 

6

Every Monkeythis client progresses through a six-step process aimed at developing a fine-grained understanding of their needs. Our first step of Analysis and Strategy is [411] which relies on in-depth conversation, questioning,
and confirmation of our understanding of client needs. From that foundation
of understanding we develop specific plans, timelines and budgets to reach client goals.

 

1

analysis & strategy

*ACCOMPLISHED DURING 411. Results-driven campaigns start with understanding your DNA and goals.  Utilizing your authentic story, we create a strategy to accomplish specific goals.
 

4

execute

through media

The selection of appropriate media to distribute advertising and content must match the goals of the client and the target audience. We don’t focus on one method of distribution, but instead, we make media placement recommendations based on the specific target audiences we want to reach.

2

devise a plan

Analyzing all possible channels to reach your audience, we build creative concepts, establish timelines, and target media placement.

5

review & improve

We believe in an iterative approach to marketing. Through constant reviewand improvement of creative, media placement, and goals, we can deliver continuous improvement and cost-effectiveness.

3

creating messages

Utilizing our understanding of your unique market position and history, we craft creative advertising and content to achieve your goals.



 

6

return on effort

Measuring the effectiveness of your campaigns require analysis of specific KPI’s, financial goals, and agency performance. Marketing should be in investment with a positive return, not a cost with an unknown benefit.

agile planning.

Marketing campaigns that hit the market in weeks rather than months is critical to our success and the success of our clients.  We believe marketing and advertising campaigns perform best when they are in the market doing work, not waiting on design and production to finish.  We have used Agile Planning and rapid implementation schedules for every campaign we’ve launched in 2020.


Traditional project planning relies on specific workflows with each task completed before the next task is initiated.  This process causes projects to drag on because even one incomplete item can create a cascade of delays.  These delays often result in missed deadlines and increase costs.


Our agile planning focuses on quick delivery of critical path items, roll out of multiple improvements over time, while staying focused on both timeline and budget.

agile model

CONCEPTION
INITIATION
ANALYSIS
DESIGN
CONSTRUCTION
TESTING
DEPLOYMENT
CONCEPTION
INITIATION
ANALYSIS
DESIGN
CONSTRUCTION
TESTING
CONCEPTION

waterfall model

start building your

outsized brand.