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process.

Every Monkeythis client progresses through a six-step process aimed at developing a fine-grained understanding of their needs. Our first step of Analysis and Strategy is [411] which relies on in-depth conversation, questioning, and confirmation of our understanding of client needs. From that foundation of understanding we develop specific plans, timelines and budgets to reach client goals. 

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ANALYSIS & STRATEGY

Results-driven campaigns start with understanding your DNA and goals.  Utilizing your authentic story, we create a strategy to accomplish specific goals.

DEVISE A PLAN

Analyzing all possible channels to reach your audience, we build creative concepts, establish timelines, and target media placement.

CREATING MESSAGES

Utilizing our understanding of your unique market position and history, we craft creative advertising and content to achieve your goals.

EXECUTE THROUGH MEDIA

The selection of appropriate media to distribute advertising and content must match the goals of the client and the target audience. We don’t focus on one method of distribution, but instead, we make media placement recommendations based on the specific target audiences we want to reach.

REVIEW AND IMPROVE

We believe in an iterative approach to marketing. Through constant review and improvement of creative, media placement, and goals, we can deliver continuous improvement and cost-effectiveness.

RETURN ON EFFORT

Measuring the effectiveness of your campaigns require analysis of specific KPI’s, financial goals, and agency performance.   Marketing should be in investment with a positive return, not a cost with an unknown benefit.